In this day and age when online marketing has become widespread, it’s easy to overlook the existence and advantages that good old customized signs and visuals can offer. They provide a unique kind of marketing advantage that online strategies can’t. In Australia cities, like Perth for example, it’s common to see company offices, retail shops, restaurants and other business establishments put up signs that show their official brand or logo. No wonder there are many different signwriters Perth city offers to clients. Why should you use them for your business? Here are the perks:
- Effective name and brand recall – Logo or brand signs help target clients or audiences recognize and then recall your business. That’s why it usually takes a long time before business owners are able to come up with their official name, brand or logo because they try to think of the best possible option that will appropriately stand for their group and their group’s business vision and mission.
- Long term branding – Business signs are made from different materials like wood, metal, glass, steel, LED and other durable materials that last for a long time. Therefore, brand display and recall also has a lasting effect. So it’s common to see various sign company Perth for LED signs that are of the contemporary type and even for wooden signs that are reminiscent of the olden days because using these materials assures you of long term benefits.
- Comes in different forms – Aside from those that are put up in the facade of offices and shops, which are manufactured by building sign writers in Perth, signs can also come in various printed forms like posters, brochures, standees, and pamphlets, to name a few. These marketing tools are commonly used in product launches, exhibits, trade shows, and other promotional events because they are easy to produce and distribute. Some of the sign writers in Perth also offer poster, brochure, and pamphlet design services.
- May be used for non-marketing purposes – Signs may also be used as business event or activity collaterals like training guides, conference kit, and others. This just shows how versatile these offline marketing tools are.
- Available in various price packages – Price of signs usually depend on the material used in making them and other necessary, additional services. When you contact any of the signwriters Perth city has, make sure to ask for product samples so you can be sure that they create good quality signs. Ask if they have additional services to offer like logo customization and editing. Finally, ask for price quotes and payment options.
Surprised that these seemingly outdated, “old school” tools have a lot of perks? Don’t be. They wouldn’t be relevant until today if they can’t be used for different marketing and branding purposes. Of course, it’s also advisable for you to make your presence felt online. The trick is striking the right balance between the two so you can enjoy double benefits. If you’re hunting for signwriters Perth city has to offer or a digital sign company design Perth can manufacture, check out http://www.kingman.com.au/ and ask about their different signage products.